Branding & Style Guide
Guidelines for using the Alex Shick brand identity, including logos, colors, typography, and design principles.
Logo
Primary Logo
Use on light and dark backgrounds with sufficient contrast.
Dark Background
Optimized for dark backgrounds (#0a0a0a).
Logo Usage Guidelines
- Maintain minimum clear space around the logo equal to the height of the logo.
- Do not alter, distort, or modify the logo in any way.
- Do not place the logo on busy backgrounds that reduce visibility.
- Maintain the logo's aspect ratio when resizing.
- Use the logo at a minimum size of 60px for digital applications.
Color Palette
Our color palette consists of vibrant gradients and deep backgrounds that create a modern, tech-forward aesthetic.
Primary Indigo
Primary brand color, CTAs, links, accents.
Primary Purple
Secondary brand color, gradients, highlights.
Primary Pink
Accent color, gradients, interactive elements.
Background Dark
Primary background color.
Background Secondary
Secondary background, card backgrounds.
Text Primary
Primary text, headings.
Text Secondary
Secondary text, descriptions.
Text Muted
Muted text, captions.
Gradient Combinations
Indigo to Purple
#6366f1 → #8b5cf6
Full Gradient
#6366f1 → #8b5cf6 → #ec4899
Purple to Pink
#8b5cf6 → #ec4899
Typography
Our typography system uses carefully selected fonts to create hierarchy and readability.
Sora
Headings, Titles, Brand Names.
Weights: 300, 400, 500, 600, 700, 800
Alex Shick
Inter
Body Text, Paragraphs, UI Elements.
Weights: 300, 400, 500, 600, 700, 800, 900
The quick brown fox jumps over the lazy dog
Montserrat
Alternative Headings, Accents.
Weights: 400, 500, 600, 700, 800
Modern & Clean
Questions About Branding?
If you need access to brand assets or have questions about using our brand identity, please reach out.
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